Our Core Services
Every business deserves thoughtful, effective marketing—no matter its size, industry, or budget. At PortalCM, we combine years of high-tech marketing experience with a collaborative, down-to-earth approach to help you connect with the people who matter most.
We work with startups, creatives, small businesses, and established companies that want to bring more clarity, empathy, and purpose to their marketing.
Branding & Messaging
Clarify your story. Define your value.
We help you uncover what sets you apart and build a brand foundation that resonates.
Deliverables may include:
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Brand positioning and voice
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Messaging architecture and key narratives
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Taglines, mission statements, and elevator pitches
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Brand refresh or visual direction guidance
Content & Campaign Development
Bring your story to life across channels.
We craft content and campaigns that translate strategy into connection — whether through digital, social media, or event marketing.
Deliverables may include:
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Campaign concepts and launch plans
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Email and social media strategy
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Blog, web, and marketing copywriting
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Integrated campaign management
Marketing Operations & Fractional Leadership
Get the benefits of senior-level marketing guidance—without the full-time overhead.
With our extensive experience in B2B tech, events, and integrated marketing, we bring structure and strategic oversight to help your programs perform.
Deliverables may include:
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Fractional marketing lead support
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Team coaching and process design
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Tech stack evaluation (CRM, email, automation)
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Vendor/agency collaboration management